In a world of skippable ads, a physical postcard in the mailbox still gets read. For local businesses across Central Florida — the Orlando and Brevard area — direct mail is one of the most cost-effective ways to reach nearby households and stay top-of-mind.

Why direct mail still works locally

Mail is tangible, hard to ignore, and lands in a specific geographic area — exactly what a local service business wants. It pairs well with digital: a postcard drives searches, and your website closes the loop.

Postcards vs. EDDM

Two common routes for local reach:

• Targeted postcards: mail to a specific customer or prospect list.
• EDDM (Every Door Direct Mail): the USPS program that delivers to every address on chosen mail routes — no mailing list required. See the official USPS EDDM overview for route selection and size rules.

Design that gets a response

Lead with one clear offer, make it time-bound, and include an obvious call to action (call, scan, or visit). Put your phone number and a QR code where they're easy to find. Design in CMYK with full bleed so edge-to-edge color prints clean.

Pick the right size and stock

Larger postcards (e.g., 6"x9" or 6.5"x9") stand out in the mail stack and meet common EDDM size guidelines. A heavier cardstock with a gloss or matte finish signals quality and survives handling.

Measure it

Use a unique phone extension, promo code, or landing page per mailing so you can tell what worked and repeat it.

Get started

Browse postcards, explore direct mail services, and see all marketing products. Combine mail with local yard signs for a full neighborhood campaign. Ready to plan a mailing? Call KEOPSY at +1-321-440-8062.